grado was founded with the vision of elevating aesthetics and challenging the norms. The company is dedicated to becoming the leading design brand globally, crafting spatial aesthetics that resonate with people from all walks of life. With a strong commitment to originality, grado aims to reshape the perception of Chinese furniture brands through continuous innovation - and they have already made significant strides in this regard. Moreover, grado embraces social responsibility by providing care and support to those in need within the community. They infuse humanistic values not only into their company culture and products but also extend them to their customers and the broader society.
BENEFIT FOR SOCIETYAs an alumni collaborative partner of Zhejiang A&F University, grado offers a plethora of valuable internship opportunities to students. Alongside this, grado has established a fruitful alliance with the College of Chemistry and Materials Engineering to foster a talented cohort of innovative furniture designers. The designers at grado have achieved notable recognition, securing esteemed design awards including the German Reddot Award and the ICONIC Award. Moreover, grado has consistently kept pace with evolving trends, shouldering social responsibility within the challenging employment landscape. By attracting talented and imaginative individuals, grado injects fresh perspectives and vitality into its operations while also providing the community with skilled professionals across various fields such as trade, media, marketing, and human resources.
CARE FOR EMPLOYEESAt grado, all official holidays are observed in accordance with the latest national regulations, adhering to the labor law's relevant requirements. grado deeply values the rights and interests of its employees, implementing clear rules, regulations, and assessment criteria. The company follows a task-oriented and performance-driven approach, prioritizing the completion of work tasks within designated timelines and discouraging overtime. The division of labor among employees is well-defined and collaborative, fostering a positive work environment that cultivates creativity and the free flow of ideas. This has contributed to grado's frequent recognition with innovation awards. Furthermore, grado maintains an open mindset and actively engages in domestic and international exhibitions, swiftly establishing trade relationships with over 30 countries in a relatively short span of time.
CARE FOR THE AUTISTIC COMMUNITY
Inspired by the stories and experiences of the autistic community, grado has developed a deep sense of empathy and understanding. Motivated by a genuine desire to make a difference, grado is committed to providing warm support and acceptance to this community. The design of the long strip-shaped Hug Cushion, resembling a pair of comforting hands, aims to provide a secure embrace and long-lasting companionship to users who may feel insecure. grado’s sincere intention and minimalist design language reflect their aspiration to offer increased care and attention to the autistic community. Through this endeavor, grado seeks to cultivate a compassionate mindset that can be applied to assist other marginalized groups, harnessing the power of their designs and products to bring meaningful support to those in need.
SUPPORT FOR WOMEN
grado is dedicated to promoting gender equality and being an employer that values and supports women. This commitment extends to both their design philosophy and recruitment practices. In their designs, grado’s talented designers incorporate feminine elements into their products, such as the elegant backrest and armrests of the Belly Sofa, which draw inspiration from the collar of a woman’s fur, adding a touch of nobility. Similarly, the leg of the Dada Sofa takes cues from the heel of a high-heeled shoe, resulting in clean and lightweight lines. In terms of recruitment, grado has taken significant steps to ensure equal employment opportunities for women. Currently, 70% of the company’s workforce are women, and two-thirds of the management team are also women. grado actively creates an inclusive and supportive environment, providing women with excellent development platforms and space to thrive in their careers. By doing so, they constantly strive to enhance the overall employment environment for women.