Throughout the course of civilization and the transformations of history, people have ingeniously crafted tools to aid their survival. Simultaneously, the concept of the home gradually has taken shape. Furniture serves as the nexus between these two aspects of human ingenuity. In modern society, furniture design has been undertaken by a group of professionals, where grado is included. The designers at grado have comprehended the universal value of design ever since the start. We understand that the aesthetics and functionality of design should benefit each individual on our beloved planet. Guided by this profound realization, grado embarks on a transformative path. We evolve from designing for others to embracing independent design, and ultimately, to full-fledged independent production. Each step has been taken with meticulous care, ensuring strict control over every aspect of product creation, thereby allowing the products to truly embody the essence of original design. For grado, design is meant to be shared, not worshipped from afar. Design, akin to a seed, should be planted in the fertile soil and flourish, stretching as far as the eye can see.

grado believes that original furnishings are not luxuries but an integral part of the beauty of life that should be accessible to all.Let more people feel the charm of original design and find comfort and relaxation in the home space that reflects their own style and character.

(1) Non-aggressive design. Non-aggressive design is the design language that runs through grado products. It is grado's constant pursuit to allow each product to have its own unique design ingenuity and meet contemporary needs. We seek the balance between people, products and space in extreme restraint. Because of this, the strong inclusiveness embodied in the grado design language provides a wealth of possibilities for the collocation of products, so that the same product can show diverse expressions of understanding of a better life in different spaces and at different times.

(2) Contemporary design. grado does not design for the past or the future, we care more about meeting the needs based on the characteristics of the current era.

1）Non-aggressive
At grado, we believe that exceptional design is all about serving people. As we explore our own design style, we define it as "non-aggressive", ensuring that each of our products caters to the diverse needs of contemporary lifestyles while showcasing exceptional craftsmanship. Through extreme restraint, our inclusive design language allowed customers to incorporate their products seamlessly into different spaces and at different times. We hope each customer has the freedom to express themselves and create a space that truly resonates with their unique understanding of the good life.

2）Contemporary
grado's design philosophy is rooted in the present, focusing on customers' needs based on the characteristics of the current era. As time passes, needs evolve, and societal trends emerge. That's why we strive to be close to our customers and evolve our design approach in tune with their evolving usage habits and preferences. Importantly, we aim to go beyond just practical functionality, recognizing the desire for spiritual satisfaction. The way people express themselves through their lifestyle and living choices is essential. At grado, our priority is to make sure our customers feel understood, heard, and empowered as they navigate the modern world and make their mark on it.