In 2013, our founder Alex passed through a small town in Italy called “Grado”. He was intrigued to learn that “grado” means “angle” in Italian — a word that struck a chord with him. Later, he chose Grado as the name of the brand, not only for its meaning but also for the resonance it carried. In Chinese, “格度” (Grado) implies both “style” and “warmth”— a name that reflects our design philosophy.
Established in 2014 in Hangzhou, China, grado is an international furniture design brand that integrates design, R&D, manufacturing, and sales. With a team of world-class designers, we began by focusing on workplace environments. Over time, our expertise expanded into residential, commercial, educational, and healthcare spaces.
As we grew, we noticed the line between home and office was becoming increasingly blurred. In response, grado set out to bring great design beyond the 8-hour workday and into the other 8 hours of life. In 2019, we officially launched the Living collection — marking a new chapter in our brand journey. This is the grado you see today.
grado draws inspiration from daily life and showcases its design ideas through sketches. We carefully select suppliers and refine our craft to create quality products. From conceptualization to production, grado remains committed to long-termism. Our exceptional design has earned us partnerships with renowned brands like LV and DIOR to decorate their spaces. It is more encouraging that our products have become cherished companions in many customers' homes, filled with warmth and meaningful stories. This is precisely what grado aims for since we strive to bring warmth and comfort to more people and families through our products with superior design.
Since 2014, grado went to Guangzhou, Shanghai, Milan, Jakarta, Cologne and other places to participate in exhibitions, and reached cooperation with customers from 30+ countries. During these exhibitions, we showcase the design and practicality of grado furniture to the public. Our enthusiastic engagement with visitors exemplifies grado’s dedication to embracing the global market.
In addition to our active participation in exhibitions, grado hosts lectures and forums where renowned designers are invited to share their design philosophy. In these harmonious and dynamic communications we base on the present while embracing a forward-looking mindset for the future.
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