Grado attended the Maison & Objet at Paris in Jan, 2019. Only 6 Chinese brands were qualified to exhibit at this fair and Grado is one of them. 
With a clear domestic sales strategy, Grado is about to open 38 more showrooms in China Mainland for 2019, covering almost every Chinese big cities. With those opening showrooms, Grado is open to share our domestic advantages with our international partners, helping them open the China Market.


With the rapid increasing number of Grado employee, we moved into a new office in March, 2018. It locates at WPark, Hangzhou, right close to the headquarter of Alibaba Group. Grado is currently a 100+ employee company, and about to be a 1000+ one in 3 years. 
Given the mature of Grado’s supply and direct-sales chain, we opened two direct-sale stores at Hangzhou in 2018. The gross area for each is over 300 square meters. We are not only presenting Grado products in our stores, but some other partner brands products. 
Grado received 2 more recognized international design awards in 2018, the Iconic Award from Germany and the Good Design Award from Chicago. There is no question that Grado was invited to the “ Salone Del Mobile Milano” five years in a row. 
By the end of this year, Grado’s factory obtain the capability of manufacturing over 90% orders and the sales increase maintains at 4 times annually.


Grado gains reputation on international furniture contract market by the last three years efforts of branding. With over 1/3 employees are designers, Grado holds outstanding advantages on design capability and annual SKU output quantity.  
For better quality control and design realization, Grado established our own factory in June, 2017, transferring into a manufacturer. Till this moment, over 90% of Grado products are manufactured in our own factory and the quality control system has been optimizing every day since its establishment. 
Yes, Grado wants to be your combination of work and life, which means Grado will keep you accompany for 8 hours of work and another 8 hours of living every day. By completing this mission, the excellent quality is not a wish but a promise.


As a design company, Grado started to be recognized by those famous awards, such as A Design Award from Italy, Red Dot Award from Germany, and Red Star Award from China. Yes, awards are nice, but satisfied clients are just better. Because of Grado’s novel design and suitability for both office and residential spaces, Grado’s annual sales achieved 4 times increase. With no surprise, Grado was invited to the “ Salone Del Mobile Milano” three years in a row. Grado exhibited at IMM Cologne in 2016 as well.


Besides the aesthetics enhancement of national household and industry improvement, Grado set another brand destination: To be a connection between office furniture and residential furniture. Grado believe the furniture used for work space and living space are eventually to merge since the the boundary between work and life is becoming more and more blurry with the rapid development of science and technology. In 2015, over 8,000 SKU of modern office furniture were released to the domestic market. Moreover, Grado attended the “ Salone Del Mobile Milano” once again, with our new slogan: Enjoy Work, Enjoy Life.


Grado was founded in 2014 as a furniture design company. With the mission to enhance the aesthetics of national household and change the industry with design, Grado insists on original design and promotion of Chinese culture with modern elements. It was in the same year that Grado was invited to attend the “ Salone Del Mobile Milano”.